About
Hi there, I'm Zarah
yes, like the store. I am a
- Product designer
- Creative Coder
- Creative technologist
- Graphic designer
- *insert title here*
I use technology to solve problems - and design to make those solutions feel human.
Where it all began
Background
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What I design by
Core Values
Work history
Experience
Freelance Designer
Independent
Design solutions for clients including Strata G Consulting Group — building a comprehensive design system, brand language, and assets. Also created social media graphics for Shado.
Social Media Manager
Managed and updated social media presence across platforms including Wikipedia. Monitored engagement metrics and created showreel and portfolio content.
User Experience Consultant
Led user testing to evaluate app performance and usability. Diagnosed UX/UI issues and provided data-driven recommendations to improve accessibility across devices.
Design Intern
Created digital content for early literacy development, headed digitisation of worksheets, and consulted on app design and UX for Team Taleem.
In the Wild
Outside of Design
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🏃
Running
I co-run the Karachi Run Club — community, movement, and early mornings.
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📖
Reading
Mostly non-fiction — design theory, psychology, and the occasional novel that changes my perspective.
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🎵
Music
Always building playlists. Music is how I context-switch between deep work and everything else.
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✈️
Travelling
New places are the fastest way to shake up how I think about people and spaces.